Working to make its products increasingly more efficient and better finished, Rossi is constantly conducting research into the most modern techniques and materials that have been introduced to the market. The leading edge technology it uses in its construction sites fosters greater productivity and savings.

Economy of scale
Through the SAP system it is possible to consolidate the demands for materials and manpower at the regional and national levels, making large-scale acquisitions and contracting possible and, thus, increasing the operating competitiveness and efficiency of our projects. Using these elements, Rossi is able to offer its clients competitive products in the segments in which it is active.

New construction materials and systems
Rossi has been conducting tests using Glass Fiber Reinforced Concrete (GFRC) technology, applied in Canada and European countries. This technique, which mixes concrete and fiber glass in structural walls, could offer savings in time and money in the near future. Also being researched are other innovative solutions, such as pipes made of spoliated polypropylene. Furthermore, studies are being conducted for allowing conventional masonry walls to be pre-fabricated, taking advantage of industrial economies of scale while rationalizing the use of manpower and equipment. Another example is Rossi’s commitment to developing products that do not degrade nature, such as ecological roofing materials, reforestation wood of proven origin, the reutilization of water, among others.

Research with partners
Industry in general and, specifically, the automobile industry serve as a model for the new type of relationship we want with suppliers.  Rossi offers strategic alliances and agreements for the supplier of items, whether materials or services, over the long-term, with the development of specific products and services to satisfy the requirements and new demands of the market. One example of this is the joint development with Atlas Schindler of lower-cost elevators for 4-story towers.

Client Relationship
Rossi invests in the relationship with its clients. As a supplier of a product that implies great financial and emotional involvement, the company wants its clients to feel pleasure and pride to live or work in a property with its brand name. Thus, we seek to get closer to our clients to identify their needs and increase their level of satisfaction.

The Client Relationship area today is the Company’s "thermometer", strengthening links with clients through continuous actions and programs. Thus, Rossi demonstrates that credibility and trust are won through transparent actions and solutions that satisfy and even astound clients. Understanding the degree of satisfaction of its customers makes it possible for Rossi to establish an intelligent and long-lasting relationship that is in line with a solid growth strategy.

Revision upon the delivery of a unit
Besides minutely checking all items during construction, Rossi also is concerned about testing them with the client the moment the unit is delivered. This is an attitude that reflects the company’s respect for the well-being of the client. For this follow-up, we created "Inspection Day," when the client is invited to inspect the unit, accompanied by a technical team from the builder.

Contacts during and after construction
As part of the relationship programs, some actions occur during the construction period, such as the post-sale survey, e-marketing, reporting about the beginning of the project, and different events including "Construction Site Visiting Day", "Measurements Day" and "Inspection Day". On their birthdays, clients are congratulated through letters and, every two months receive a copy of the Rossi Magazine, which besides general interest articles also reports on the project timetables. After the condominium installation event, during a period of six months to one year, the company conducts a post-delivery survey to evaluate client satisfaction with the purchase process and Rossi’s products and services. All contacts during and following the project our concentrated through the Client Service Call Center, which keeps a record of all contracts for assuring continuous follow-up of the processes, seeking total client satisfaction.

Call center
It is a quick and efficient communications channel between the client and Rossi. The attendants are prepared to conduct a number of operations by telephone, seeking to resolve client needs on the first call. Moreover, clients can evaluate the service they have received at the end of their call. In situations when it is necessary to intervene in one of the areas of the company, the client notes the request number and receives an answer within 48 hours.

The mutual learning relationship established between Rossi and its partners results in higher productivity for the business and enhanced client satisfaction.