A wide range of actions currently is underway to ensure Rossi’s continued permanence as one of the largest and best real estate companies in the country. The target is to continue on the path of growth the company has been following over the past few years.

Launches in the economy housing segment
By the end of 2008, Rossi will launch R$ 750 million in GSV aimed at the economic housing segment. The Company believes there will be a substantial increase in the demand for properties in this bracket due to a combination of favorable macroeconomic factors. And it also believes that the experience it has accumulated in over a decade of activities in this segment places it in a privileged position to exploit this particular opportunity.

Increase in land inventory
The company will continue to invest consistently in a high quality land bank so that it can offer a horizon of future launches during a period of four or five years.

Regional consolidation
The recently opened regional offices are now better structured, focused on long-term activities in their respective regions and emphasizing quality and sustained result-based growth. The success achieved in the first launches in cities such as Fortaleza, Natal and Recife proves that the strategy adopted has been a correct one.

Planned communities
In the first half of 2008, a new Villa Flora condominium will be launched. The first project was launched eight years ago in Sumaré, SP, with the planned neighborhood concept, integrating urbanism, architecture and landscaping. Even with such distinguishing characteristics as green areas, shops and community services, the price of the Villa Flora residences are accessible to economy housing segment clients.

Personnel management
Some of the focal points of the Personnel Management area in 2008 include manager development training, a review of the employee evaluation process, investment in in-company sports events and social programs and the conducting of an organizational climate survey. The company also intends to invest R$ 315,000 in specific training courses such as Financial Mathematics, Negotiation, Teamwork, Time Management and Client Service, among others.

The Rossi brand
After the introduction of the new brand logo, the work to strengthen the Rossi corporate identity will proceed. Workshops to train partners and suppliers already have been scheduled to ensure the correct application of the new language.