Companies are driven by results. They must present to the market numbers that attest to their financial health and capacity to carry out the mission they have proposed. Rossi has good numbers to report, as is shown later in this annual report. They are numbers that translate the efforts of a large team of professionals who each day put into practice the strategy that has been decided on by management, which leads the company to continue to merit the trust of its shareholders, clients, partners and suppliers.

While they are important, numbers are cold and do not easily capture the essence of an organization — what makes it stand out from the others. And it is for this reason that this report begins by highlighting Rossi’s vision, mission and values. Our vision symbolizes everything that we believe and our mission summarizes what we seek, always guided by knowledge, humility, innovation, integrity, believing in people, sustainability and enthusiasm. At Rossi, the values determine the results.

The values also guide our relationships. First, with our employees, whose commitment to the company’s objectives is a stimulus to the execution of our projects and the rendering of good services. Similarly, suppliers and partners share our values and shareholders offer their support so we can put them into practice. All are involved in the effort to make our relationship with clients, in every sense, the best that it possibly can be.

Upon choosing Rossi, clients establish a long-term relationship with us. This occurs because the nature of the real estate activity involves a time interval between the decision to purchase and the delivery of the product. Clients wait for years to take possession of their properties, so they must believe in the name of the brand that sustains the project.  For this reason, in 2006 we initiated a project to reposition the Rossi brand and strengthen our corporate identity. This process will continue during 2008 through the Implementation Plan of the Rossi Identity Project and the measurement of the brand’s attractiveness to stakeholders.

The evolution of Rossi’s brand demonstrates the vitality of a company with a long tradition of accomplishments, but that is also continuously reinventing itself.  Rossi is innovative in urban planning of its real estate projects; continuously researches new construction materials and techniques; and adopts practices to preserve the environment and guarantee quality of life.  And, above all, develops creative solutions to convert the dreams of its clients into much more than mere bricks and mortar: rather, a space in which to dwell, to work and to live.

Abstract values lead to concrete results. The brand, which is an intangible asset, creates consistent relationships and contact with flesh-and-blood people. And that completes the cycle that makes dreams come true, transforming the emotional and financial investment of families into the reality of owning their own home.

This is how Rossi is contributing, with immense pride, to the evolution of people’s hopes and aspirations for housing, work and leisure.