The first developer to participate in a real estate securitization operation, the first to implement an SAP integrated management system, the first to launch concepts such as the Parque Clube Condominium and one of the first to use the capital markets to obtain funding. These are a number of examples in which Rossi has been in the forefront seeking solutions that expand the frontiers of the construction industry in Brazil.

Multidisciplinary teams
Rossi’s projects are the result of the work of teams that combine the knowledge and skills of professionals from many different fields. Architects, Engineers, Urbanists, Landscapists and Decorators add their competencies to the work of specialists in structural calculations and building installations in order to develop innovative products. This was how the Residential Plazas concept emerged, one of Rossi’s most successful current projects.

Partnership with universities
Agreements for the development and transfer of technology have been established with some of the main universities in the country, including the Federal University of Rio Grande do Sul and Unicamp. Masters Degree candidates at these institutions receive research grants and in exchange contribute to the effort to find new solutions for construction, planning, production control and own workforce control issues. One example is the creation of production management training program, which is working as a forum for the exchange of experiences between professors, their Masters candidates and the so-called "factory floor" (in our case, the construction site).

The breaking of paradigms
Products such as the Plano 100,  Vida Nova and Residential Plazas, designed for the economy housing segment, are a synonym of quality, because the best available construction techniques are employed in them along with the use of construction materials from the best brands in the market. As a result of all of these guarantees, the property presents durability that is perceived by the client throughout its useful life.

Creativity that benefits the client
Rossi strives to anticipate trends and discover the desires of its target publics. To this end it develops novel solutions, going beyond the conventions of the market. The Villa Flora concept is just one of the examples of how creativity is employed to boost client satisfaction and generate returns for shareholders. Events such as the “Construction Site Visit Day” and the “Measurement Day” have emerged to reassure clients through speedier internal processes.

Bricks, mortar and dreams
Rossi is convinced that a residence is more than the materials that keep it standing. More than a place to live or to work, people want to feel good in such a place and be proud of it. Through technical knowledge and an innovative spirit, we create solutions to make people happy in their chosen residence.