At the close of 2007, Rossi had 129 plots of land in inventory for future projects. This portfolio has a potential sales value of R$ 14.7 billion, of which Rossi’s part represents approximately 69% of the overall amount (R$ 10.1 billion).

The company has been investing in the formation of a high quality land bank capable of supporting the launches that are planned over the next five years. In 2007, this policy took into consideration the regional diversification and product per income segment strategy. The majority of the land, about 66%, was acquired through swap agreements.

Investment over time
The cycle of a real estate project consumes, on average, five years as of the decision to acquire the land until the property is ready, passing through the project design, project approval, launch, sales, construction and delivery phases. Because of this, the company invests in its capacity for planning the formation of a consistent land bank.