Rossi has been regionally diversifying its activities since 1992. In 2007, this strategy was further strengthened with the inauguration of a Northeast Regional Office in Fortaleza and a Regional Office in West São Paulo in São José do Rio Preto, together with the signing of ten partnerships with local real estate developers. Currently, the company has seven regional offices that coordinate activities in 52 cities in 12 Brazilian states plus the Federal District.

Opportunities around the country
Brazil today has medium sized cities (populations of 100,000-500,000 inhabitants) that present enormous growth potential. They are economic centers in their regions but have not yet experienced the real estate boom that is being felt in the country’s capitals and large cities. In these locations it is possible to find land at attractive prices and significant demand for good opportunities for housing in which to live or invest in.

Regional knowledge
The regionalization strategy practiced by Rossi is based on partnerships with local developers. The partners are selected due to their knowledge of the local customs and desires of the clients in the region, access to a bank of quality lands and local suppliers, as well as experience with municipal legislation. This attitude demonstrates the company’s concern about offering quality products that are adjusted to the style, culture, climate and all other characteristics of each city.

Partnership network
When it decides to enter a new city, Rossi studies the region and invites local partners whose profiles fit in with the company’s own way of working. They can be builders, developers, architectural offices, advertising agencies or legislative consultants; what is important is that they believe in the same values as does Rossi and practice them on a daily basis.

Long-term partners
Rossi’s relationship with its local partners goes well beyond just building properties. It begins with the choice of the land, continues with a study of the municipal legislation and proceeds through the launch and post-sale phases. Everything is dealt with transparency and a desire to obtain synergies between Rossi’s expertise in efficient real estate development and the accumulated knowledge of local partners.  The final result is mutual learning that increases the productivity of the project and enhances client satisfaction.