In the past few years, Rossi made investments designed to prepare the company for the increase in the demand from the real estate market, including the adoption of a computerized management system and the training of a competent and motivated staff. This sustained growth strategy proved to be successful in view of the results that were obtained as of 2006..

New regional offices
Proceeding with its policy of geographical diversification, in 2007 Rossi inaugurated two regional offices: the Northeast Office, located in Fortaleza; and the West São Paulo Office, in São José do Rio Preto. With the new structures, the company improved its ability to provide services in these regions, moving closer to clients and local partners.

New partners
During the year, ten new partnerships were established with real estate developers in different parts of Brazil to support future projects in the cities where Rossi has activities.

More land
New cities were added to the land bank in 2007, increasing the inventory available for new projects. At the close of the year, the company had 129 plots of land in its portfolio for future projects. This land inventory is the equivalent to a potential GSV of R$ 14.71 billion, and Rossi’s portion is R$ 10.1 billion (69%). The company has consistently invested in the constitution of a quality land bank that can offer a five-year horizon for future lanches.

Personnel management
The Personnel Management Department was restructured and expanded to adjust to the company’s current requirements. Among other initiatives, the company invested in training and improved benefits for employees. The Hay Group consulting company was contracted to survey positions and salaries and adjust them to the market. For 2008, a management development program will be run along with preparation courses for trainees.