Rossi develops vertical and horizontal projects for all social segments. Its business model includes the identification, evaluation and purchase of land; the planning and preparation of the real estate project; the obtaining of the governmental permits and approvals; the construction, incorporation and sales of the properties; and the rendering of services before, during and after sales to clients.

The company is organized into seven regional offices, based on geographical borders of the areas in question: São Paulo Regional Office (metropolitan region of the capital, Vale do Paraíba and São Paulo coast), Rio de Janeiro Regional Office (the states of Rio de Janeiro, Espírito Santo, Bahia and the city of Juiz de Fora), the South Regional Office (Rio Grande do Sul, Santa Catarina and Paraná), the Campinas Regional Office (metropolitan region of Campinas and Sorocaba), Western São Paulo Regional Office (based in São José do Rio Preto, encompassing a number of cities in the western part of the state of São Paulo), the Belo Horizonte Regional Office (Minas Gerais,  Federal District and Goiás) and the Northeast Regional Office (Pernambuco, Rio Grande do Norte and Ceará).

Each regional office has a local team that has been trained and prepared for the activities of prospecting and acquiring land, project development, sales and construction.

The head office contains three corporate areas, each with a Director and respective team that help the regional offices with project development and expertise in the economic segment, in commercial projects, land plots and urban development projects. The head office also centralizes the following areas: Personnel Management, Administration, Legal Affairs, Controlling, Finance, Supplies, Partner Relations, Investor Relations, Engineering and Institutional Marketing.

The majority of the land is obtained through swap agreements with the owners. As a result, the company obtains a significant improvement on the internal rate of return, reducing the need for cash disbursements.

Because most of a project’s units are sold before building begins, the construction is partially financed by the clients themselves. Unit sales contracts are corrected monthly by the National Construction Costs Index (INCC) , thus avoiding a mismatch of indices between revenues and the main cost of the business, which is construction.

In general, our projects are financed through housing loans provided by commercial banks and Caixa Econômica Federal. The repayment of these loans is by pass-through of the receivables generated by the financed project. Sales are definitive, without the right to back out, and the flow of free cash is reinvested in new projects.