Knowledge

People transform information into knowledge. And knowledge is vital to understanding the dynamics of life, of society, of the market and to make correct decisions about our activities in the world. We must cultivate the capturing, processing and sharing of information in all of our relationships.

Humility

Humility is wisdom. Upon recognizing ourselves as imperfect beings that make mistakes, we have the opportunity to learn and to develop as persons, professionals and entrepreneurs. We should recognize the merit of those who admit their errors and share them with others so they are not repeated.

Innovation

Innovation is the result of our understanding of the evolution of society and a critical view of reality. It is the capacity to propose new and better solutions for the challenges we face.

Integrity

Integrity means to have values and to act with a conscience, inspired and guided by these values. People with integrity have credible relationships.

Valuing People

We believe in the people who work with us and we encourage the personal and professional development of all who contribute their talent and efforts to build our brand and the circle of relationships that supports it.

Sustainability

We recognize that the solutions for our style of life in society must take into consideration the interdependence of human, financial and natural resources. Our future depends upon the large and small innovations that respect and are inspired by this balance.

Enthusiasm

People become enthusiastic when there is a purpose to and they make sense of what they do. Such people more easily overcome obstacles and live happier lives, with more pleasure and a sense of humor. Enthusiasm derives from the Greek word theos, or "filled with God".