Chapter 1 – Corporate Profile

Mission, Principles and Values

To operate with responsibility, always seeking to create value for its clients, employees, share holders and society as a whole.
To operate with a sustainable strategy in line with a competitive market positioning and always respecting its clients and employees.
To actively contribute to the social, cultural, economic and environmental development of its surrounding communities.

BESI Brasil's principles and values are as follows:

To exhibit a clear and affirmative willingness to be and continue to be an active and participatory member of the Bank.
To fully experience the Bank's successes and difficulties, as if they were their own.
To demonstrate a strong sense of responsibility in regard to the performance and risks of the Bank and its clients.

To acquire, maintain and develop clients' trust, acting in partnership and actively contributing to adding value to their businesses.
To understand and act in consonance with clients' needs, creating stable, loyal and long-lasting relationships and providing them with all the skilled support they need in the ups and downs of their respective business cycles.

To respect employees' dignity, offering opportunities for their personal and professional growth and always appreciating their knowledge, abilities and individuality.

To conduct operations in such a way as to achieve the proposed goals, adopting a practical and sensible approach to the tasks needed to do so.
To adopt best market practices in order to ensure service excellence and the balanced and responsible management of technical, human and capital resources.

To demonstrate quality and potential through innovative and creative solutions, constantly seeking perfection, paying attention to detail and achieving results that exceed expectations.
To provide objective and effective advisory services supported by acquired technical skills and knowledge of products and markets.
To adopt an independent position, acting in the best interests of the client, even if this means advising against the conclusion of the operation in question.

To engage in the constant pursuit of knowledge and innovation, promoting the diversity of ideas and sharing information in order to make the Bank a benchmark for originality.
To seek and consolidate the leadership of the business areas and markets where we operate, achieving more and better transactions than our competitors.

To provide clear and objective opinions and standpoints, valuing information, assertively stating our opinions while at the same time giving others the space to express their own opinions.
To adopt a consistent, non-hierarchical open-door communications policy with people from all levels of the organization, thus ensuring transparency.

To be aware of global tendencies that affect the business and to be informed on significant global developments, being capable of assessing the possible impacts on the local business and vice-versa.
To respect the differences between the Bank's various locations, always ensuring business integrity.
To develop our activities in those areas where we are most technically and commercially proficient and can add real value to our clients.

To respect the prevailing regulations and establish corporate rules in the development of the business, always behaving in accordance with the Bank's overall interests.
To maintain high level of transparency in regard to accounts, annual reports and other corporate documents, ensuring that employees, shareholders, regulatory agencies, clients and the market in general have all the information they need to understand the Bank's activities and results.
To be transparent and just in regard to our activities and the information we disclose.
To only commit to what we are really capable of delivering.

Determination in the pursuit and accomplishment of solutions that best ensure and maximize the success of our clients in overcoming the challenges they face.

Adoption of a posture of commitment and social and ethical responsibility with our employees, clients, partners, suppliers, the community and the environment.

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