SUSTAINABLE COMPANY
CULTURAL RESPONSIBILITY
We understand that education and culture go hand in hand. Therefore, we invest in spectacles, concerts, and other kinds of activities that may enlighten as well as entertain people.
For us, one of the main criteria for choosing cultural projects is: how groundbreaking is it? Instead of making a decision based on the presence of household names, we rather invest in projects of all sizes that may be significant and original. For instance, Tamara, a 1993 play, was staged in the manor at our headquarters and used its different rooms.
We understand that education and culture go hand in hand. Therefore, we invest in spectacles, concerts, and other kinds of activities that may enlighten as well as entertain people.
FROM CAPYBARA TO TEACHER
Located at our São Paulo headquarters in Rio Branco Avenue, the Porto Seguro Culture Club held From Capybara to Teacher, a photo exhibit, from November 10, 2011 to February 10, 2012, a sample of trips across five Brazilian states that the Teatro de Perto Company made between 2010 and 2011. The exhibit displayed 21 pictures by Priscila Prade and texts by actor, author, and director Marcello Airoldi, the brain behind the group. The public was able to visit the exhibit for free on weekdays and during the weekends.
CULTURAL SPONSORSHIPS
Our cultural efforts stand out for treasuring certain kinds of artistic expressions and translate into cultural sponsorships. We intend to encourage the local art scenes and benefit clients and guests by giving them discounts for the initiatives they support.
In 2011, we funded over 800 projects. The efforts we sponsored include plays, musicals, photo exhibits, concerts, and folk culture events.