ABOUT US
Acknowledgements
2011
THE GREATEST MARKETING COUPS AWARD
We were acknowledged because of two major marketing initiatives during a forum of the same name that was held on May 4 in São Paulo, Brazil by the Brazilian National Corporate Modernization Center. We were awarded in the Services category for the Trânsito+Gentil movement ads, which encourage politeness in traffic, as well as Porto Seguro Auto Mulher, an auto insurance policy that exclusively designed for women.
Trânsito+gentil
In order to draw the attention of drivers, pedestrians, and the general public to the importance of adopting more police and respectful attitudes in traffic, the Trânsito+Gentil movement involves several actions that range from delivering stickers and gifts containing our logo to placing ads in newspapers, magazines, radio and television to posting videos on the Internet. You can follow up on all the initiatives by visiting www.transitomaisgentil.com.br online. You can also follow @transitogentil on Twitter. By March 2011, we had distributed over 3.5 million campaign stickers. Brazilian celebrities from soap operas, comedy shows, stand-up comedy acts, among others, such as Giovanna Antonelli, Reynaldo Gianecchini, and Marco Luque, starred in these videos. This movement started in 2009 in São Paulo and, since March 2011, it has been sweeping Brazil.
Porto Seguro Auto Mulher
We created these ad campaigns to mirror the concerns over designing a product to meet the specific needs of women and they were based on their needs according to surveys we conducted with them. Since women were looking for increased practicality to reconcile personal care with their careers and families, this product includes a number of special aids in the Porto Socorro Mais Mulher clause, such as a taxicab to take policyholders to appointments or support them when they are unable to be there (for instance, picking up their kids from school, always with a known family member); emergency third-party auto or home services, provided that policyholders remain where the event took place; Automotive Centers with a clean environment and a room for kids; as well as discounts in gyms and restaurants and theater tickets. For more information about benefits, please go to www.portoseguro.com.br/automulher online.
We were acknowledged because of two major marketing initiatives during a forum of the same name that was held on May 4 in São Paulo, Brazil by the Brazilian National Corporate Modernization Center.
