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ABOUT US

Business Strategy

We strive for growth and profitability through continued expansion. As a leading auto and homeowners' insurance company in the main Brazilian regions, we try to increase our share in other market segments. Our strategy is based on four pillars:

Segmentation   Outstanding Broker and Customer Service   Groundbreaking products and services   Sophisticated risk selection and pricing model
  • Three brands to meet different needs and preferences;
  • Different offers to add value: specific services, rates, benefits, and convenience.
  
  • High service level based on familiar service;
  • Focus on long-term relationship;
  • Above-market-average renewal rates.
  
  • Portfolio with innovative, synergetic products (cross-selling opportunity);
  • Services that go beyond the basics (home, auto and people);
  • Services as main branding asset.
  
  • Yield-based product pricing;
  • Sophisticated statistical models and a robust database;
  • Historical loss ratio below the market average.

Our brokers play the fundamental role of implementing our corporate strategy. This is why we promote campaigns to encourage this audience on an annual basis. In 2011, the Conquistadores and Carga Premiada campaigns, the former about annuities and retirement plans and the latter about Porto Seguro Transportes, are examples of this. We also conducted a campaign that was especially oriented towards corporate health insurance products, particularly occupational safety and health and Porto Seguro dental insurance. For such initiatives, the best-performing brokers are rewarded for their contribution to our business.

We strive for growth and profitability through continued expansion.

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Contact IR

Telephone: +55 11 3813-6034

Email: ri@portoseguro.com.br

Copyright © 2011 - Porto Seguro