Developments

Launching a project involves research, attention to trends and a focus on innovation. But we also understand that with each development launched we are building new stories, which are shares from the moment that one of our main goals is achieved, which is to delight and surprise the people who choose to be our clients.

In 2014, we carried out 53 launches, with the majority concentrated in the São Paulo and Rio de Janeiro regions, which together accounted for 76% of the developments of the year. We believe that differentiated projects stand out on the market, making the difference and achieving solid results, even in an atypical and challenging year, such as this last one.

Main launches:

Cyrela by Pininfarina

Cyrela by
Pininfarina
São Paulo - SP

Through a pioneering partnership, we launched Cyrela by Pininfarina in September of last year. Recognized internationally for designing Ferrari cars, the Pininfarina design studio worked together with our team and together we shattered construction paradigms, launching a development that epitomizes the city of São Paulo: futuristic and extremely innovative.



An undulating façade, curved balconies that do no face each other and a slightly circular axis. These are the most striking features of the building, which will have 23 floors and 92 apartments, with layouts ranging from 50 to 100 m², with four units per floor. Located in Vila Olímpia, the development will occupy an area of 2,050 m² and is scheduled for delivery in early 2018.

More than 50% of the units were sold 60 days after the start of the sales campaign, proof of a successful launch.

Learn more about the development

Arq 50 Contest
Arq 50 Contest finalists, Yader Elias, André Mesquita (winner) Inaiá Brinhole, next to Paolo Pininfarina.

André Mesquita, contest winner, next to Paolo Pininfarina.

What will it be like to live in a 50 m² apartment in 2025? In April 2014, we asked this question to architecture students in São Paulo, inviting them to take part in our Arq 50 context. Over a period of four months, we received more than 150 applications, responding to the challenging of bringing together creativity, technology and viability.

To announce the top three finishers and award them with three-month internships with Cyrela, we held an event at the Cyrela by Pininfarina sales stand, hours before its official inauguration. At the event, Cyrela co-CEO Efraim Horn and Paolo Pininfarina, the CEO of the design studio, discussed each of the projects and presented the awards to the university students. Currently, two of the three winners had their contracts extended and are still with Cyrela.

In addition to the internship, student André Mesquita Britto, who took place in the contest, was awarded a trip to Italy, where he visited the Pininfarina design studio, located in the city of Turin.

Riserva Golf

Riserva Golf
Rio de Janeiro - RJ

The first residential project in Brazil to receive pre-certification from the Leadership in Energy and Environmental Design (LEED) program, the most widely recognized sustainability seal, Riserva Golf makes use of concepts that are fully aligned with nature and the lifestyle in Barra da Tijuca, the neighborhood that is home to the development.

Located on a more than 31 thousand m² plot of land, across from a future golf course, Riserva Golf brings together ample leisure areas - permeated with landscaping based around native species - with a project that seeks to strengthen the relationship of residents with the nature inherent to the Rio de Janeiro region. To reinforce this concept, the project includes a façade made with glass and marble and an entryway built with an imposing metal panel featuring glass boxes, which allow for the entry of natural lighting and ventilation.

Scheduled for delivery in March 2018, Riserva Golf features apartments with four to six bedrooms, with private areas that range from 266 to 648 m² and penthouse units with up to 1,308 m² of private area.

Learn more about the development

Medplex

Medplex
Porto Alegre - RS

Directed at healthcare professionals, MEDPLEX brings an innovative concept to the capital city of Rio Grande do Sul, through a development that takes into account the main demands of its target audience. Inspired by the world’s best medical centers, it was designed to serve as a reference.

Located in a region that is modern and conducive to the provision of healthcare services, the project included prior studies that also took into account the evolution of the location in the coming years, both in terms of infrastructure, as well as real estate values.

Made up of two towers, the first of which features offices ranging from 35 to 65 m² - with combinations up to 737 m² - and the second with rooms up to 30 m² - with combinations up to 215 m², MEDPLEX is scheduled for completion in November 2017. All of the common areas were designed to adhere to the Brazilian Health Surveillance Agency (ANVISA) norms and regulations.

Living Magic

Living Magic
Osasco - SP

In 2014, Living presented its first development under its new identity, Living Magic. The project offers some new features in relation to previous projects, such as the façade, which has more modern lines, and the large balconies with barbeques, which are a first for a project under this brand. Living signed a partnership with Disney, one of the largest entertainment companies in the world. As a result, the common areas for children were inspired by and decorated with licensed Disney products.

Apartments with two or three bedrooms, ranging from 55 to 83 m² of space, are featured in Living Magic, which occupies a 9,639 m² plot of land. This project is scheduled for delivery in January 2018 and it is being built in Vila Yara, a neighborhood in Osasco that stands out for its ongoing development.

Major Deliverables: Cyrelaand Living In 2014, Cyrela and Living delivered 81 developments and 20,804 units, the majority of which were concentrated in the Rio-São Paulo axis. Below are some of the highlights from 2014:

Major deliverables:

Throughout 2014, we completed the delivery of 81 projects, which together amount to 20.804 units. Highlights include:

Luzes da Mooca

Luzes da Mooca
São Paulo - SP

Inspired by the glow emanating from the chimneys of the project’s towers - five in total - the idea was based on the old facilities of the Açúcar União sugar refinery company, which was a symbol of the industrialization of Mooca. As such, our aim was, together with Magik Empreendimentos Imobiliários, to emphasize the neighborhood’s traditions and subsequently restore the heritage of the famous União factory.

Four residential towers and one office tower were built on an area covering 33,000 square meters. The Villa Solare condominium, which features larger apartments, has options ranging from 172 to 204 m². Next, Villagio Luna offers apartments that range from 110 to 155 m², while PortaleMattino has residences ranging from 82 to 108 m². Spazio Lume offers the practicality of the Facilitie Home services and has apartments ranging from 47 to 52m². Finally, AtrioGiorno, the project’s commercial building, has the option of business offices from 46 to 89 m², with the possibility of combined duplex offices from 62 to 113 m².

Thera Berrini

Thera Berrini
São Paulo - SP

The project is located on a plot of land covering more than 23,000 square meters, combining the service options of Avenida Engenheiro Luiz Carlos Berrini with the tranquility of Rua Kansas. This project confirmed our hunch during the launch, in 2010, of the growing market for residential buildings with services that also integrate commercial units. In four days of sales, all of the units were sold.

With two and three bedroom apartments featuring en-suite bathrooms, the 321 units of Thera Residence Kansas range from 66 to 84 square meters, with automated entry infrastructure for all of the apartment and leisure options such as a Sky Lounge, with a triple height ceiling, located on the 21^st floor of the building, providing residents who entertain guests host parties with a privileged view of the city.

In a totally independent condominium, which occupies 17,000 square meters, Thera Office Berrini was built, encompassing 254 units with options ranging from 42 to 51 square meters, with combinations possible, as well as meeting rooms and auditoriums. The project features unique landscaping, which provides for moments of relaxation during the day.

Wave Ipanema

Wave Ipanema
Rio de Janeiro - RJ

With a privileged location in the South Zone of Rio de Janeiro, the development occupies a 1,813 m² plot of land on a block directly across from Ipanema beach. In addition to its location in a coveted region, the residence has some other important differentials, such as its high liquidity and its impressive 49% profit margin, one of the highest in Cyrela’s history.

The excellence of the project was recognized with the Master Imobiliário Awards, where Wave Ipanema was awarded the 2013 Rio ADEMI Highlight trophy, in the Small Residential Project category.

Its 84 units with double suites range in size from 73 to 85 m². In addition, in order to provide stunning view of Ipanema beach, the apartments were built above five floors of garage space, favoring four of the building’s six columns.

Universe Empresarial

Universe
Empresarial
Rio de Janeiro - RJ

Aiming for a differentiated project, which encompasses work and quality of life, Universe Empresarial was out first commercial development located in the Metropolitan Center of Barra, the new growth area in Rio de Janeiro. The building also neighbors the future Olympic facilities, providing proof of its privileged position.

Made up of seven buildings, totaling 642 units, with 632 offices and 10 stores, the high-end development was built over an area of 64,000 m². Its list of differentials includes a business & health area on the top floor of the buildings, with a fitness center, indoor pool, sauna and showers, a flexible business center with eight meeting rooms that can be transformed into an auditorium for 143 people and duplex villa offices, with private gardens and exclusive entryways.

Jardins Novo Higienópolis

Jardins Novo Higienópolis
Porto Alegre - RS

Providing an external space that is as comfortable and cozy as the living room of an apartment is the goal of this development. Made up of five towers, Jardins Novo Higienópolis features two and three bedroom apartments, with en-suite bathrooms.

Riserva Anita

Riserva Anita
Porto Alegre - RS

Designed as the perfect environment for families to live as they have always dreamed, Riserva Anita is located in the upscale part of the Boa Vista neighborhood, combining the tranquility and green space of the Country Club and the modern structure of Avenidas Nilo Peçanha and Avenida Carlos Gomes.

The development includes two towers with two and three bedroom apartment, featuring en-suite bathrooms.

Visionnaire

Visionnaire
Florianópolis - SC

On a privileged plot of land, with ocean views and palm trees, this modern development has a variety of leisure options. Made up of four towers, the development includes two and three bedroom apartments, with en-suite bathrooms.