| NET Serviços programming caters for the
interests of several different kinds of audiences. The programming grid
includes channels showing movies (from all periods available at any time
of day or night), sports (programming champion in sports), serials (light
entertainment), children’s programs (cartoons, varieties and educative),
variety (entertainment and culture for all tastes), adult (sensuality
and eroticism 24 hours a day), newscasts (linked to the world in real
time), documentaries (let curiosity range free), education (transmitting
knowledge) and international culture (ethnic). The selections, with differentiated
programming and prices, as well as the November launch of Digital NET
- the new NET product that offers subscribers high quality sound and image,
plus innovations that change the way we watch television.
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DIGITAL PACKAGES
Main innovation of NET in 2004, the digital service contains
more channels than analogical packages. It also features superior
sound and image quality in relation to traditional analogical
cable TV. Digital NET also provides subscribers with optional
services such as the Electronic Programming Guide and near
video on demand. The digital packages described below are
available in the cities of Rio de Janeiro and São Paulo:
[more details - go to Digital NET launch]
Digital Gold
This package has the best pay-TV content in Brazil since it
has all the analogical programming along with an incredible
innovation: HBO/MAX digital channels. There are 10 options
between the channels - HBO, HBO Plus, HBO Family, Cinemax
and Max Prime – and their versions in alternative time
slots. With innovative content and a fine choice of Program
24 hours a day, the package also features digital technology
for Dolby Surround 5.1 so the audio quality is similar to
the best movie theaters.
Digital Silver
Includes all analogical NET programming and some channels
from the HBO, HBO 2 and HBO Plus package: a new concept in
channels that gives the subscriber much more programming variety
and transmission quality.
PPV
The arrival of digital TV will mean greater choice and a wide
range of additional products, such as being able to buy PPV
films, sports, and channels à la carte items using
just a remote control. This strategy aims to boost revenue-per-subscriber
and make Net more competitive in relation to DTH providers.
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ANALOGICAL PACKAGES
Premium
With the new HBO contract, NET customers were able to choose
a new package including all the channels in the Advanced selection
plus two more - HBO and HBO plus. This is now the most comprehensive
package NET offers for subscribers to the analogical service.
[more details of HBO - go to HBO contract]
Advanced
Features over 60 channels, including the 5 Telecine channels,
GNT and SPORTV. The grid includes films, sports, serials,
shows, children s programs, news, and documentaries.
Master
The package contains more than 40 channels for subscribers
and their families. Varied and exclusive, the grid features
sports, serials, shows, kids, news, and documentaries.
Standard
The package allows access to over 30 channels with quality
image and sound ranging from exclusive pay-TV channels to
open TV.
Connection
This is an option for subscribers interested in broadband.
It includes open and compulsory channels with superior quality
sound and image. This selection serves customers whose main
demand is access to high speed Internet.
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Digital NET Launch
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Digital NET is a new pay-TV service. This service,
as the name itself suggests, is digital-technology based, and features
extra functions in relation to analogical services, even when viewed on
analogical television sets. Highlights include superior quality sound
and image and extra channels. The product also offers certain new resources,
such as the Electronic Programming Guide so that users can surf the mosaic
of channels on the screen and identify any program they are watching through
single command on the remote control.
Digital NET also provides Pay-Per-View choices, so subscribers can directly
select films and events using the remote control, and watch them in certain
predetermined schedules shown in the programming grid.
The product was launched in November 2004 in São Paulo and Rio
de Janeiro, and its strategic aim is to renew the NET brand image with
the target public, as well as boost subscriber satisfaction and loyalty
and so raise average revenue per subscriber (ARPU) by introducing premium
service.
HBO Contract
In March 2005, NET signed a new contract for programming content with
the HBO channels and so became the first pay-TV company to combine the
GloboSat and HBO channels in its programming grid.
There are 10 options between the channels - HBO, HBO Plus, HBO Family,
Cinemax and Max Prime – and their versions in alternative time slots.
With innovative content and a fine choice of programs 24 hours a day,
the package also features Dolby Surround 5.1 digital technology with a
clearer image and high audio quality, giving subscribers the sensation
of being inside a movie theater. The new HBO channels were included in
NET programming as of March.
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HBO:
The world's most famous pay-TV channel . HBO shows box office
smashes, documentaries, exclusive shows, series and award-winning
original productions. The channel has contracts with three
top Hollywood studios: Sony Pictures, Warner Bros., and Buena
Vista International, so programming content is differentiated
and exclusive.
HBO PLUS:
The perfect complement that combines the best of HBO with
spectacular shows, international boxing, marathons HBO series,
and movies.
CINEMAX:
A unique channel in its genre offering special films, award-winning
movies from top international festivals, and the great Hollywood
hits.
HBO FAMILY:
Made for the whole family, with appropriate stories for all
ages and dubbed in Portuguese.
MAX PRIME:
For men who want more action, excitement, and adventure, with
a touch of eroticism. All at the male pace.
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