| Exclusive Brands
Grupo Pão de Açúcar pioneered the launch of proprietary brands in Brazil in the 1970s. Since then, it has continuously monitored and developed its own products. Around 1,500 items are currently sold in its stores under its exclusive brands Taeq and Qualitá. |
Two years ago, Grupo Pão de Açúcar surprised the market with the launch of Taeq – the only complete ‘wellbeing’ brand in Brazil. Taeq is a transversal brand in the Company’s chains – Extra, Pão de Açúcar, Sendas and CompreBem – and represents a line of products based on fi ve pillars: Nutrition, Organic, Sport, Home and Beauty. In addition to the products, the brand has created exclusive selling spaces and already has thirteen exclusive stores: ten in São Paulo, two in Rio de Janeiro, one in Fortaleza and one in Brasília.
After the highly successful launch of Taeq in the wellbeing segment, the Company proceeded with its strategy of brand transversality and launched Qualitá, a basic day-to-day solution. Qualitá represents an excellent cost-benefi t proposition and is available at all of the Group’s stores. Before launching this line, the Group conducted a rigorous selection process for suppliers and product quality tests in internal and external laboratories. The name Qualitá was chosen to refl ect the brand’s key feature: quality.
Through the direct import by Grupo Pão de Açúcar, the French line Casino brings together the all the quality, flavor and delicacy of French cuisine through more than 200 items with excellent cost-benefit ratio.